This isn't theory. We won’t borrow your watch to tell you what time it is.

This is real-world experience.

WELCOME TO THE 11AD BLOG

We thought you’d be interested…

We love to let you know what’s on our mind, especially when it comes to things we feel passionately about. Feel free to check in regularly for a healthy dose of opinions and commentary, random and otherwise. In the meantime, here are a few things we just wanted to share.
Thom McKay https://148communicate.com/
Brand and Strategy

New Rule: Adapt or Die

The current uncertainty favors those marketers who embrace change, disruption and purpose while moving quickly. If ever there’s a time to question accepted wisdom, it’s now.

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Practice Management

Time for a New Toolkit

Everything—how and where we work, shop, live, exercise and interact—has changed. And we as architects need to draw on an expanded toolkit of solutions, ideas and inventive new approaches.

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Practice Management

A Wake-up Call

We’ve entered a period of panic mixed with dread. At times like this, leaders need to lead. Lance offers a few level-headed nuggets of advice.

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A/E Mergers & Acquisitions

Why Culture Matters, Especially When it comes to M&A

M&A is going to play a larger and larger role in our industry over the next few years, so we need to enter into this brave new world with a mindset determined to strengthen and grow the profession as much as the professionals.

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