The team

We are not consultants. We do not sell a product. And we do not harvest data to share with the profession. We are first and foremost design professionals who understand the business of architecture and design. We tap into more than 100 years of collective, real-world experience in creating, running and tuning the engine of one of the world’s most successful and integrated A/E practices.

Each of us brings specialized knowledge and experience. We’ve also worked together for decades so we not only finish each other’s sentences, we build on each other’s ideas. Together, we solve problems. And we get things done.

Lance K. Josal FAIA

After nearly two decades in the C-suite and 40 years in professional practice, Lance established 11AD to provide executive-level advice to A/E firms interested in strengthening the health of their businesses. He partners with his clients throughout a project’s life, however long or complex, and taps into an unparalleled global network of relationships nurtured over his impressive career.  

A strong and skillful leader, Lance played an integral role in guiding CallisonRTKL’s expansion into new and emerging markets. He served as the firm’s president and CEO from 2009 to 2019.

Brad Barker AIA

Brad has been a practicing architect for more than four decades, ultimately leading a multi-discipline, integrated healthcare business recognized around the world for innovative, patient-centered solutions. He understands the special complexities of growing a technically driven sector domestically and internationally as well as addressing the volatility of dramatic economic cycles.

Brad is a strong collaborator, a charismatic leader and business builder who recognizes the long-term success of any business is achieved by hiring the best people and giving them the space and resources to succeed.

Richard Yuan AIA

With more than four decades of pioneering experience in Asia, Richard opens doors and breaks down barriers to opportunities in the largest and most complex market on the planet. He is one of the few industry professionals who knows how to navigate the region’s volatile markets and develop deep and long-standing relationships with some of the region’s most demanding developers and investors.

Richard is fluent in all aspects of practice administration and management. He has created an outstanding portfolio of award-winning developments, mentored a deep and diverse professional network in the U.S. and China, and forged a bold but viable strategy for growth. Known for his business acumen, he has managed to strike a balance between design focus and financial success that few architects ever achieve, especially in China.

Thom McKay

Thom has more than three decades of experience in all aspects of marketing, branding and strategic communications—from generating fresh, compelling content within a corporate context to developing far-reaching digital strategies that rely on research, analytics and new media. He has unparalleled knowledge of the A/E/C community but has also worked on the client side for developers, retailers and corporations. He is a frequent author, ghost writer and speaker on marketing and design.